TANISHQ UNVEILS ITS FESTIVE COLLECTION- ‘ALEKHYA’ IN KOLKATA
Glorious reflection on the canvas of an artist’s imagination
October 2022: This festive season, immerse yourself in the sheer magic of untold tales about Indian art and celebrate its golden lineage with glory. Tanishq, India’s largest jewellery retail brand from the house of Tata has unveiled its festive collection ‘Alekhya’ at an exclusive press meet in Kolkata. The collection was launched at Divinity Pavilion Hall, 241, Golaghata Road, Sreebhumi, Lake Town, Kolkata at 5 pm.
The festive collection takes its inspiration from the most notable Miniature and Pichwai paintings. This year Tanishq’s festive collection is a one-of-a-kind that exude intricate craftsmanship and vivid hues, much like the ancient art form. Alekhya is a seamless blend of intricacy, heritage and traditional designs with modern sensibilities by giving new life to craftsmanship. The beauty of this collection lies in its inspiration from intricate paintings of Pichwai that depict tales from Lord Krishna’s life and Miniature Paintings – a notable tradition of Mughal, Rajasthani & Pahari courts.
The exquisite collection features stunning designs which are inspired by stylized flora, detailed ornamentation, intricate strokes, lotus pods, vibrant colours, and ornate frames of these paintings. Each piece has been crafted with the use of variety of techniques like Piroi, Enamel; that adds a hint of modern glamour to these pieces and Gold and Kundan techniques. The use of these techniques adds a touch of majesty as well as delicacy to these pieces. These works of artisanal wonder reflect gloriously on the canvas of an artist’s imagination and are an embodiment of embellishment, adding to the grandeur of decking out for the holiday season.
Speaking at the event, Mr. Somprabh Singh, Regional Business Head – East, Titan Company Limited, said “We are pleased to launch our festive collection ‘Alekhya’ in the City of Joy. It’s always been our endeavor to bring to our customers beautifully designed products crafted to perfection. Our latest festive edit, ‘Alekhya’ is beautifully crafted to elevate every moment of your glorious celebrations. Alekhya is a collection that takes its inspiration from the Indian art forms of Pichwai and Miniature Paintings and celebrates them through new-age meenakari motifs and colours. Every piece in this collection, stands as an ode to the woman of today – celebrating her as the author of her own story, as the karigar of her life. The new collection features resplendent neckwear, earrings, and handcrafted jewellery pieces perfect for women who exude grace. There’s jewellery for everyone and every occasion at Tanishq. On behalf of Tanishq, we wish all our customers a very happy and prosperous festive season.”
The price range for products under Alekhya collection starts at Rs. 70,000 onwards. Visit: www.Tanishq.co.in for range of exclusive Alekhya products.
