JSW Steel Unveils Digitally Enabled ‘JSW Experience Centre’ to Showcase Innovation and Sustainability
Kolkata,January 2026: JSW Steel, the flagship business of the diversified, US$ 30 billion JSW Group, has announced the opening of its new digitally enabled “The JSW Experience Centre”. The Centre is a state-of-the-art facility designed to show case the company’s products, services and capabilities to OEM customers, MSME firms and Infrastructure developers.
The Experience Centre is a modern facility equipped with the latest technology to provide customers, partners and stakeholders with an immersive and interactive experience. The Centre features displays, videos and interactive exhibits showcasing JSW Steel’s extensive range of steel products and solutions.
At the Centre, customers will be able to see company’s commitment to innovation and sustainability. It is a significant milestone for JSW Steel as it enables demonstrating company’s capabilities, commitment to quality, innovation and sustainability, and to strengthen relationships with our customers and partners.
The JSW Experience Centre is digitally enabled empowers the stakeholders to understand the products and its implementation. The goal is to educate and inspire new and existing customers about the incredible potential of steel, and to demonstrate the important role that it plays in modern society. It will be a valuable resource for anyone with an interest in the world of steel.
The unique features of The JSW Experience Centre:
JSW Legacy Wall: The legacy wall will give customers a holistic view of JSW Steel’s progress as it has emerged as a force to reckon with in the steel industry, inspiring trust and confidence.
JSW Steel Product Wall: Using a combination of state-of-the-art technologies like Corex, DRI and Conarc, JSW Steel produces an array of specialized products – hot rolled steel, cold rolled steel, coated steel, tinplate, TMT, wire rods and special alloy steel – for its customers. These products cater to a wide range of industrial and customer applications. The product wall will give customers a rich feel of the varied JSW Steel products through vibrant interaction on LED screens facilitating smoother decision making.
JSW Digital Portal: Digitalization has transformed the way in which today’s customers interact with products and brands allowing for seamless exchanges. Embracing digitalization to nurture better customer relationships, the JSW Experience Centre will feature interactive digital kiosks allowing users to explore the JSW Steel product range and download brochures using QR codes. The JSW Experience Centre will be an intuitive space with digital touchpoints that lead to visual storytelling, designed to engage, engross and enable users to understand the solutions better which would ultimately enhance brand awareness and facilitate purchase decisions.
JSW Values: The progress that JSW Steel has made in the past decades has been guided by its values, which ensure a consistency in organisations actions as it deals with a diverse range of stakeholders – from customers to vendors, from employees to partners. This section of the wall will be a meaningful reminder of the 5-values that guide the core of JSW’s business processes.
The new JSW Experience centre of S.N.B. Trading Pvt. Ltd at Joka was inaugurated by Mr. Tarun Jha (Head of Marketing, JSW Steel), Mr. M V Krishna (Vice President, Channel Marketing, JSW Steel), Mr. D. Gopinath (Regional Manager, East Zone, JSW Steel) and Mr. Shyamal Paul (Director, S.N.B. Trading Pvt. Ltd.) on 19th Jan’2026.
About JSW Steel: JSW Steel is the flagship business of the diversified, US$ 30 billion JSW Group. As one of India’s leading business houses, JSW Group also has interests in energy, infrastructure, cement, paints, sports, defense, automobile and venture capital. JSW Steel, certified by Great Places to Work since 2021, has emerged as an organization with a strong cultural foundation. Over the last three decades, it has grown from a single manufacturing unit to become India’s leading integrated steel company with a capacity of 35.7 MTPA in India and the USA (including capacities under joint control). Its next phase of growth in India will take its total capacity to 50 MTPA by FY30. The Company’s manufacturing unit in Vijayanagar, Karnataka is the largest single location steel-producing facility in India with a capacity of 17.5 MTPA. JSW Steel has always been at the forefront of research and innovation. It has a strategic collaboration with global leader JFE Steel of Japan, enabling JSW to access new and state-of-the-art technologies to produce and offer high-value special steel products to its customers. These products are extensively used across industries and applications including construction, infrastructure, automobile, electrical applications, and appliances. JSW Steel is widely recognized for its excellence in business and sustainability practices. Some of these recognitions include World Steel Association’s Steel Sustainability Champion (consecutively from 2019 to 2022), Leadership Rating (A) in CDP climate change diclosure (2022), Deming Prize for TQM for its facilities at Vijayanagar (2018), and Salem (2019). It was part of the Dow Jones Sustainability Index (DJSI) for Emerging Markets during 2021 and inclusion in the S&P Global’s Sustainability Yearbook (consecutively for 2020 and 2021). In December 2022, JSW Steel was ranked 8th among the top 35 world-class steelmakers, according to the ‘World-Class Steelmaker Rankings’ by World Steel Dynamics (WSD), based on a variety of factors. As a responsible corporate citizen, JSW Steel’s CO2 emission reduction goals are aligned with India’s Climate Change commitments under the Paris Accord.
