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Kolkata |23 May 2024: Do you ride on a two-wheeler ? If yes, then waiting at long
traffic signals in this scorching summer must be a troublesome experience when you not only have to bear the fierce and direct heat of the sun during daytime but also become more susceptible to summer heat associated problems like intense heat,sweating, body odour and even itching from prickly heat.

Dermicool, one of India’s leading prickly heat talc from the house of Emami Ltd with its Double Power of “Neem” and
“Tulsi” has come up with a unique and thoughtful solution to this summer woe of two-wheeler riders of Kolkata offering them at least a temporary relief to escape the “Garmi Ki Pakad” effectively. The brand Dermicool has installed overhead shades specifically for two-wheeler commuters at those traffic signal points where the signal wait time is over 30 secs.

The brand rolled out this initiative
from Kolkata, where Dermicool Overhead Traffic Signal Shade has been installed at
the Dunlop Crossing in the northern part of the city. Similar initiative will also be taken in the coming daysin citieslike Lucknow and Jaipur.

As a brand, Dermicool is committed to alleviate the summer discomfort for the
consumers. It effectively protects one from summer heat related problems of sweat,
irritation, rashes and prickly heat. Extending this brand proposition to a wider platform, it was found that the hassle of waiting at long traffic signal points under the direct heat of sun is especially a very painful experience for two-wheeler travelers.

Staying true to its commitment to keep one cool and comfortable in summer,
Dermicool has installed traffic signal shades to offer some refuge to the two-wheeler commuters and make those unavoidable waits somewhat bearable in this blistering hot weather. The shades can also help to improve visibility for drivers by reducing glare from the direct sun, potentially contributing to a safer traffic environment.

These shades will be deployed for a time period of 3-4 weeks that will cover the main summer time.

About Emami Ltd
Emami: (NSE: EMAMILTD, BSE: 531162) Emami Ltd, founded in 1974, is one of India’s leading FMCG Companies engaged in manufacturing & marketing of personal care & healthcare products.

With over 450 diverse products, Emami’s portfolio includes trusted power brands like Navratna, BoroPlus, Fair & Handsome, Zandu Balm, Mentho Plus and Kesh King. After a successful takeover of Zandu Pharmaceuticals Works Ltd in 2008, in 2015, the Company acquired the business of ‘Kesh King’ and forayed into the Ayurvedic hair & scalp care segment. Emami, following the acquisition of Creme 21, a German brand with strong roots and brand recall in 2019, went on to acquire ‘Dermicool’, one of the leading Prickly Heat and Cool Talc brands
of India in 2022. Emami products are available in over 4.9 million retail outlets across India through its network of 4000+ distributors and its global footprint spans over 70 countries including SAARC, MENAP, SEA, Africa, Eastern Europe and the CIS countries.

Emami is well known for its aggressive marketing powered by celebrity endorsements like Amitabh Bachchan,
Shah Rukh Khan, Salman Khan, Hrithik Roshan, Ayushmann Khurrana, Madhuri Dixit, Juhi Chawla, Katrina Kaif, Kareena Kapoor Khan, Bipasha Basu, Malaika Arora Khan, Nushratt Bharuccha, Yami Gautam, Kangana Ranaut, Shilpa Shetty, Sonakshi Sinha, Juhi Chawla, Sonu Sood, Vidyut Jammwal, Kartik Aaryan, Varun Dhawan, Tiger Shroff, Kapil Sharma, Surya, Jr. NTR, Sachin Tendulkar, Sourav Ganguly, Shikhar Dhawan, Sania Mirza, Saina Nehwal and many others over the years.

Emami Ltd is the flagship Company of the diversified Emami Group. Please visit for further