Keventer Agro, a leading fast-moving consumer goods company, headquartered in Kolkata, today announced expansion of the fresh food product segment under the Metro brand with the launch of packaged paneer and pouch lassi.
Metro Paneer and Metro Lassi, which comes with a shelf life of 7 days, will initially be available across Bengal. Rolling out in a phased manner, the products will be available to the rest of Eastern Indian markets within next 2 months through their distribution network of more than 1,60,000 retail touch points.
Keventer with its Metro Paneer available in two SKUs, priced at Rs. 75/200ml & Rs. 350/Kg. and Metro pouch Lassi priced at Rs. 10/180ml will endeavour to capture this growing segment.
According to the Technopak Report, Keventer is the largest private dairy in eastern and north eastern regions. Keventer’s growth has been on account of its strategically located manufacturing and processing unit at Barasat-Kolkata. Due to its close proximity to market, the organisation has been successful in minimizing the logistics cost and enabling supply fresh stocks with minimum delay to consumers.
Further to that Keventer’s other processing units located at Durgapur, Midnapore, Siliguri, Malda, Patna and Ranchi, which are primarily involved in processing and manufacturing of products under the dairy & fresh segment give the company a competitive advantage to reach the Eastern and North Eastern [markets] to meet demand and supply cycle early.