Khadim India Ushers in The Festivity of Durga Puja with its new Campaign

Launches new festive range of footwear across all categories


Campaign features popular YouTubers The Bong Guy & Wonder Munna

National, 24th August 2022: Khadim India, the home grown second largest retail footwear brand has announced the launch of its new campaign leading upto the Durga Puja Festival. The campaign featuring popular YouTubers Kiran Dutta (The Bong Guy) and Indrani Biswas (Wonder Munna) is targeted towards younger audiences in line with the brands vision to be the first choice footwear brand of the entire family.

Set in the backdrop of the Pujo shopping season the campaign showcases the delight, surprise and joy that the protagonists experience upon visiting the Khadim store. The campaign highlights the brands’ trinity offering of refreshed instore experience, affordable pricing and fashionable range of products which leads to the “Its Wow, its Khadim experience.

Through this brand campaign, Khadim has launched its festive range of footwear under the primary brand Khadim and its sub brands British Walkers, Lazard , Turks, Sharon, Cleo, Softtouch, PRO, Bonito & Adriana.

Speaking at the launch of the campaign, Ms Namrata A Chotrani, CEO, Khadim India said, “Khadim has always been rooted in providing affordable footwear for the entire family and our attempt has always been to delight our customers which is encapsulated in our tagline ‘Its Wow, its Khadim’. This time we wanted to showcase our trinity offering of affordable pricing, refreshed in store experience and fashionable products to younger audiences. In the past, the brand has used high spirited personalities like Katrina Kaif, Dinesh Karthik and Farhan Akhtar who have had the eyes and ears of our audiences. With younger audiences increasingly spending more time on digital platforms we have brought on board Kiran and Indrani to be the face of our campaign. I am confident that they will bring the ‘Its wow Its Khadim’ proposition to life for our fans with their personas and strong youth connect.”

Commenting on the occasion, YouTuber Kiran Dutta (The Bong Guy) said, “I am very excited to be a part of Khadims’ Durga Puja campaign. The classy range of products on offer by the brand is perfect fit for all the days of Puja. They have something in store for each member of a family at a pocket friendly price range. Khadim is the one stop shop to purchase footwear for the upcoming festivities.”

Echoing a similar view, YouTuber Indrani Biswas (Wonder Munna), added, “I am super delighted to be part of Khadims’ Durga Puja campaign and usher in the festivity. They have come up with a stylish and chic range of products for this festive season which are a perfect complement for traditional as well as for western outfits. Shoppers can buy from plethora of designs at a reasonable price. Khadim is the ideal destination for the footwear shopaholics to prepare themselves for the upcoming festivities.”

Given the reach and affinity of the younger audiences to digital platforms, the campaign will be promoted extensively on online video platforms with strong presence on both Alphabet (Google) and Meta (Facebook) owned platforms.

The brand campaign will be released on all the social media platforms of Khadim India.

About Khadim India Ltd:

Khadim India Ltd., started its journey in 1960s from small shoe store in Chitpur, Kolkata. Headquartered in Kolkata, Khadim India Ltd. is engaged in the retail and distribution of footwear and accessories. Over the years the home grown Company has established an identity as an ‘affordable fashion’ brand, catering to the entire family for all occasions. It is the second largest footwear retailer in India in terms of exclusive stores operating under the brand name Khadim through the retail vertical. It prides itself to have the largest footwear franchisee network in the country. The brand enjoys largest presence in East India and is listed among the top three players in South India. It is one of the emerging brand in the North and West India. The Company is also capitalising on its retail network to grow aggressively in footwear distribution. Owing to the Company’s core business objective of ‘Fashion for Everyone’ it is able to straddle both the businesses efficiently. The Company has expanded its reach across 23 States and 1 Union Territory through 796 retail stores and the distribution vertical has a strong network of 653 distributors. The Company is listed on the National Stock Exchange and Bombay Stock Exchange.