Sustainable Livelihood Initiative to support Bengal’s Artisans is reflected in the 3D STRING ART

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With a view to encourage local art and crafts, a String Art structure created by local artisans at the Dum Dum Bharat Chakra Durgautsav premises. The weave art created with threads of coloured wool is one of the largest String Art 3D structure being attempted and the structure has been accepted as a record attempt of ‘Largest 3D String Art’ in India book of records.

The STRING ART was unveiled by noted classical vocalist Pdt Ajoy Chakraborty along with Mr. Sandeep S Kumar, Branch Banking Head – East, HDFC Bank.

HDFC Bank’s initiative under Sustainable Livelihood Initiative (SLI), the bank has been promoting work by local artisans by providing financial assistance, livelihood skillsets training and market linkages in West Bengal. For example, under SLI, we have funded more than 10,000 households involved in Tant (Cotton) manufacturing across more than 175 villages in 2 districts (North 24 Pgs and Nadia) and conducted more than 1,500 Financial Literacy programs. The three dimensional structure design has been created by students of Indian Art College, Kolkata. The artwork is first painted on a plywood frame with nails on the outlines of the design. Then coloured wool threads are taken around in interlooping to create the art work. The string art characterizes the common weaving art of West Bengal. Artisans from North 24 Pgs and Nadia districts were employed to complete the final art work.

“This year, given the circumstances, the objective is to infuse a sense of optimism and belief that we shall overcome the odds. It is reflected in our #FestiveTreats campaign and also in the 3D string art structure, which we have unveiled for public today. This work of art symbolizes hope and optimism. This art structure is part of our effort to appreciate and encourage the rich tradition of art and culture prevalent in the state,” said Mr. Sandeep S Kumar, Branch Banking Head – East, HDFC Bank.