Dollar Industries Limited celebrates Women’s Day with their #BeFreeBeYou initiative

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Dollar Foundation distributed 2000 sanitary napkins amongst slum dwellers in Kolkata

Kolkata: Dollar Foundation, the CSR wing of Dollar Industries Limited celebrated Women’s Day by supporting the noteworthy cause of menstrual hygiene. As a part of its #BeFreeBeYou campaign, Dollar distributed 2000 packets of sanitary napkins amongst women dwelling in slum areas across the city. The areas are Topsia, Tangra, Beliaghata, Baghbazar, Sovabazar, Nimtala, Tollygunge, Swabhumi, Ultadanga and Phoolbagan. This thoughtful initiative is an extension of their #BeFreeBeYou campaign that aims to improve the menstrual hygiene of underprivileged women. With this initiative, Dollar Industries Limited believes they will be able to take a step forward in undoing the myths and malpractices surrounding menstruation, thereby improving menstrual hygiene and empowering women to live healthier, longer, and fuller lives.

“Unhygienic menstrual practices also lead to several health issues, cervical cancer being one of the deadly health issues in women. Thus, more such projects are the need of the hour for improving menstrual hygiene in both rural and urban areas.  With this campaign, Dollar Foundation aims to address the issues related to menstrual hygiene and helping underprivileged women/girls with good quality sanitary napkins”, said Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.

In addition to the women in the slums, Dollar also distributed sanitary napkins amongst its female workforce, in its Barasaat (Kolkata) manufacturing units. 

About Dollar Industries Limited:

From a humble beginning as a hosiery brand to a leading name in the innerwear segment, Dollar Industries Limited ranks among the top hosiery and garment manufacturing giants in India, covering entire range of knitted garments, from basic wear to outer wear. Behind its success, lays a saga of business transformations, dedication, courage and confidence to swim against the tide and go beyond the call of duty. The focus has always remained on the demanding needs of a globalized world and end customer satisfaction. Today through its advanced quality products, Dollar has focused on achieving global excellence in cost, quality and productivity. The styles introduced by Dollar have always stayed in tune with the latest fashion.

Identical with top quality and value for money products, brand Dollar enjoys the trust of millions satisfied consumers across globe leaving far reaching footprints in global market. The company has a substantial pan-India presence and has established its market abroad, in countries like UAE, Oman, Jordan, Qatar, Kuwait, Bahrain, Yemen, Iraq, Nepal, and Sudan in past few years. The Company has also got listed in NSE & BSE in recent past.

Dollar Industries holds 15% of the total market share in the organised segment and is the first Indian innerwear company to have a fully integrated manufacturing unit which is equipped with all the latest processing technology and the top-most finishing range to produce finished raw material dyed in any possible colour. Dollar has focused on excellence in cost, quality and productivity.

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