Senco Gold & Diamonds partners with Belashuru

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Launches ‘Milon’ collection with Rituparna Sengupta

Kolkata, May 2022: Senco Gold & Diamonds,  the largest organized jewellery retailer in Eastern India (based on number of stores), launched its ‘Milon collection’, today. This new collection offers beautifully crafted gold with silver pendant sets, ear rings, rings and necklace sets, starting from Rs. 20,000. The brand also launched a range of exquisitely crafted heart shaped diamond jewellery starting from Rs. 35,000.

Named as Milon collection, it is inspired from the movie Belashuru, an engaging love story of an elderly couple that leaves a footprint on the sands of time. Love forms the foundation of our lives and becomes our support through trying times. This special bond is the source of respect, emotional safety and understanding. True love is forever and precious, so are gold and silver.

Senco Gold & Diamonds is proud to be associated with the movie Belashuru as its Presenting Partner. Eminent Actress Rituparna Sengupta and the cast of the movie Belashuru graced the launch of Milon collection. The movie released in theatres on 20th May 2022, starring Bengali film icons Soumitra Chattopadhyay and Swatilekha Sengupta. This movie will be their last piece of work.

Speaking on the occasion, Mr. Suvankar Sen, MD & CEO, Senco Gold & Diamonds said, “We are delighted to present the Milon collection to our customers who can choose from a wide range of intricately designed jewellery for their loved ones. Each piece of jewellery from the collection showcases the superior quality of craftsmanship of the skilled karigars, who have been working with us for several years.”

Commenting on occasion, Ms. Joita Sen, Director, Senco Gold & Diamonds said, “We are excited to launch the new gold with silver jewellery called Milon which is one of its kind unique collection crafted by renowned karigars. We are happy to announce our partnership with the movie Belashuru to introduce the Shuru of this fusion of two precious metals.”

Actress Rituparna Sengupta said, “I thank Senco Gold & Diamonds for inviting me to be a part of the launch of this unique jewellery collection. Senco Gold & Diamonds has always been known for their delicate craftsmanship, which gives us beautiful designs of jewellery.”

Senco Gold & Diamonds offer a wide and unique collection of gold, diamond and silver jewellery from work wear to bridal designs.