Lifestyle partners with Goonj to drive ‘sustainability’ with fashion

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As part of its CSR program, Lifestyle has launched a sustainability initiative with installation of garment donation boxes in 60 stores.

Kolkata, July 2022: Lifestyle, India’s leading fashion destination, has collaborated with Goonj, an internationally awarded, non-profit organization working Pan India, for a CSR program to promote sustainability. As part of this initiative, donation boxes have been installed in 60 Lifestyle stores across the country to enable recycling of under-used garments and channelize it towards the development of the underprivileged. The program was launched on the 4th of July at Lifestyle Oasis Mall store in Bengaluru with the unveiling of the donation box by key dignitaries from Goonj and Lifestyle.

With this initiative, Lifestyle aims to inspire a behaviour change and make fashion a force for good in driving the betterment of both people and the environment. The garments collected as part of this initiative will either be upcycled or repurposed by Goonj into everyday essentials which will reduce the quantum of fashion going into landfill and thereby contributing to sustainability.

Goonj is a non-profit organization that has built a network of community led partnerships from urban to village India, channelizing urban surplus material as a tool to barter with rural efforts and wisdom to address crucial gaps in rural infrastructure, water, environment, livelihood, education, health, disaster relief, and rehabilitation.

On this occasion Rohini Haldea, Assistant Vice President, Marketing, Lifestyle said, “It gives us immense pleasure to announce our association with Goonj that has been driving large efforts towards enhancing the dignity of the underprivileged across India. Lifestyle strongly believes that the progress of the society is a collective responsibility and aims to do its bit by facilitating recycling of under-used fashion.”

Anshu Gupta, Magsaysay awardee, Founder Goonj said about the initiative, “This campaign with Lifestyle is important for many reasons. On the one hand, it presents a great example to the entire retail sector on how every organization can do its bit while on the other hand, more importantly, it gives every customer a chance to do something for others. In the process a lot of clothes will be prevented from going to landfills, instead they will play a new role in triggering dignity and development in the world. That’s going beyond circularity to attain social goals, creating a win-win all over.” 

The contribution box will be installed in key cities including Kolkata, Mangalore, Mysore, Chennai, Coimbatore, Hyderabad, New Delhi, Gurgaon, Noida, Ghaziabad, Lucknow, Kanpur, Jaipur, Chandigarh, Mumbai, Navi Mumbai, Pune, Ahmedabad, Nagpur, Bangalore, Bhubaneshwar, Indore, Guwahati and more.

About Lifestyle: Lifestyle is India’s leading fashion destination for the latest trends. Part of Dubai based retail and hospitality conglomerate – The Landmark Group, Lifestyle brings multiple categories including men, women and kids’ apparel, footwear, handbags, fashion accessories and beauty under the convenience of a single roof. Lifestyle provides seamless and hassle-free shopping, offering leading national and international brands along with the convenience of a true omni-channel experience with its online store The company is recipient of numerous awards and accolades, including Most Admired Fashion Retail Destination of the Year at Images Fashion Awards for 5 consecutive years; No. 1 India’s Best Company to Work for in the retail industry for 2 consecutive years and Top 10 Best companies to Work for in India in 2015 – Great Places to Work Institute®. Currently, Lifestyle has a network of over 80 stores, over 40 cities and delivers to over 19000 pin codes. Lifestyle is a true omni-channel player with its online store

About GOONJ: GOONJ (means an echo) a multi award winning social enterprise, using the cities discard for fueling widespread development work across village India. While dealing with thousands of tons of material Goonj reaches this material as a resource, as a parallel currency with dignity to rural communities across urban and rural India as they take up thousands of projects of development work like recharging water bodies, rebuilding local infrastructure, education, for addressing their own issues. Goonj’s pan India work in disaster relief & rehabilitation has led to systemic changes with multi-sectoral impact while its work on menstrual hygiene has contributed towards mainstreaming menstruation as a human issue beyond the culture of shame and silence and establishing cloth pads as a viable biodegradable environment friendly solution. For details, please refer-