Joins Katrina Kaif and Wamiqa Gabbi as part of Kalyan Jewellers’ #TraditionOfTogetherness festive campaign
Dedicated to the Hindu goddess Kali, Kali Puja stands out as a festival that is most awaited and celebrated widely by the Bengali community. Ritabhari Chakraborty – actor and Kalyan Jewellers regional brand ambassador, joins Katrina Kaif and Wamiqa Gabbi as they keep the #Tradition Of Togetherness going this festive season.
Ritabhari Chakraborty, known for her sartorial choices, took to Instagram to post a short video of her preparing for the Kali Puja festivities in an authentically traditional avatar. On her Instagram she said, “Kali Pujo eshe gelo. Shubhechha shobaike. Our #TraditionOfTogetherness is what makes every celebration special. Kali Pujo & Diwali ready in this stunning AMEYA set from @kalyanjewellers_official.
Dressed in a traditional Bengali outfit – the Korial saree, Ritabhari is adorning an exquisite set from Kalyan Jewellers’ newly launched Ameya collection. Inspired from ancient paintings of Hindu deities posing in their palace, the pearl-beaded haar and ruby-studded jhumkas beautifully showcase the elegance and grace which is usually associated with the bygone era.
In the video, we see Ritabhari getting ready before for the festivities and decorating the house with diyas, putting together the puja thali to celebrate the auspicious occasion of Kali Puja with friends and family members–a #TraditionOfTogetherness–at home.
AMEYA, the new celebration wear jewellery collection from Kalyan Jewellers has ruby, emerald and pearl beads coming together with gold, diamond and other precious stones. Traditional motifs with antique designs, Kundan and Polki work, heritage inspired temple designs, Nakashi work with precious stones and uncut diamonds are all part of this collection. Each piece from the AMEYA line, which includes a necklace and earring set, is created to beautifully accentuate the festive look, while also reinforcing a sense of tradition.
Watch the video here.
Link to Ritabhari Chakraborty’s latest Instagram post: https://www.instagram.com/p/