MIA BY TANISHQ STRENGTHENS ITS MARKET PRESENCE IN KOLKATA WITH A STRATEGIC ROLLOUT OF TWO NEW STORES
May 2024: On the auspicious occasion of Akshaya Tritiya, Mia by Tanishq, one of India’s trendiest precious fine jewellery brands, solidifies its strategic retail expansion with a significant unveiling of three new stores in Kolkata, West Bengal.
Renowned for its innovative craftsmanship and vogue designs, Mia continues to expand its presence in a city known for its rich heritage and cultural centers.
The three stunning stores, thoughtfully situated at strategic locations, mark a pivotal milestone in Mia’s retail strategy, underlining its commitment to accessibility and personalized shopping experiences. The stores are located at:
- Mia by Tanishq, 65 KGR Path Post-Kancharapara, Near Gandhi More Dist- 24 Parganas Pin- 743145
- Mia by Tanishq, Mahaprabhu mansion, 143 Rashbehari Avenue. Kolkata-700029
The stores were inaugurated by Rajiv C Menon, National Sales and Retail Head, Mia by Tanishq & Somprabh Kr Singh, Regional Business Head, Titan Company Limited, along with their business associates at the respective locations. To celebrate the launch of newly unveiled stores on the auspicious occasion of Akshaya Tritiya, Mia has also announced an inaugural discount of up to 20% off on Mia products. This offer is valid till 5th May at all two stores.
These stores span a total area of 1,100 sq. ft., featuring a wide range of trendy and contemporary 14kt & 18kt jewellery designs. It features some of Mia’s most elegant jewellery pieces in vibrant colour stones, dazzling gold, sparking diamond and shining silver. The wide assortment of earrings, studs, finger rings, bracelets, ear cuffs, pendants, neckwear and Mangalsutras caters to diversified consumer preferences. As a brand known for its fashionable & unique collections, Mia by Tanishq has some striking designs created uniquely with minimal and stylish touch.
The store features Mia by Tanishq exquisite ‘Starburst’ collection inspired by sun, moon, stars and everything cosmos showcases over 200 designs, crafted in 14-karat gold. Furthermore, the store caters to ‘Solitaires’ offering distinctive and meaningful choices in jewellery perfect for special moments. Its latest Aurum collection showcases an assortment of 18kt international and modern gold jewellery that makes a statement. Ahead of Akshaya Tritiya, the brand has launched its collection – ‘Glow with Flow’ which is inspired by the gentle caress of winds and the undulating rhythm of rivers’ streams, each design within ‘Glow with Flow’ collection is a testament to the harmony found in embracing the flow of life.
Speaking on the inauguration, Rajiv C Menon, National Sales and Retail Head, Mia by Tanishq & Somprabh Kr Singh, Regional Business Head, Titan Company Limited said, “Encouraged by the incredible response and support from the modern young women of Kolkata, we return to the city of joy with even more to share. As women today travel and embrace international trends in fashion, their desire for diverse jewellery options to complement every look has grown. In response, we’re thrilled to introduce two new Mia exclusive stores in Kolkata, making international and versatile designs more accessible and catered to the modern fashionable women’s taste. Kolkata is an important market for Mia by Tanishq and, we are proud to open the doors to two new stores in this city of joy. Every Mia store has vibrant shades of pink, creating a welcoming atmosphere that perfectly complements our exciting product offerings, representing the brand’s youthful and approachable persona. We invite you to explore our new stores as we wish you immense joy, abundance, and prosperity this Akshaya Tritiya!”
About Mia by Tanishq
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, modern, and chic jewellery. For the young and at the young at heart and the stylish, Mia crafts gold jewellery in designs that are unique, minimal and extremely versatile. Featuring a wide range, the collections from Mia are designed to style one for every moment and every occasion effortlessly. Crafted in 18kt & 14kt gold the Mia has over 2500 designs of stunning diamond jewellery starting at Rs.4999/-. Mia is a network of 180+ exclusive stores and present in leading Tanishq stores across 70 cities within India. Their store at the Burjuman Centre in Dubai marks the launch of Mia’s international presence. Delightful designs from Mia are also available through their home page https://www.miabytanishq.com/ and across other online platforms https://www.amazon.com/ https://www.tatacliq.com/ and https://www.flipkart.com/.
With free jewellery cleaning, lifetime exchange, warranty and quality, Mia goes an extra mile to ensure unparalleled customer experience and delight. Visit your nearest Mia store or website today!
